DIGITAL ADVERTISING CAMPAIGN

  • Client LCRA Parks
  • Project Date May thru August 2017
  • Type of Project Advertising

Background:

The Lower Colorado River Authority (LCRA) wanted to convey their new brand to potential outdoor enthusiasts seeking recreation, camping, and weekend getaway options. With a new online reservations system and updated website, H|DM’s goal was to drive potential park visitors to a specific landing page.

Objectives:

  • Generate more than 1,000,000 impressions of new digital creative from May 1, 2017, to August 15, 2017, via customer profile retargeting, geo-fencing, competitive retargeting, and more via social media
  • Drive more than 5,000 click-thrus to LCRA Parks landing page from May 1, 2017, to August 15, 2017, via customer profile retargeting, geo-fencing, competitive retargeting, and more

 

Evaluation:

  • Total impressions between May 1, 2017, and August 15, 2017, were 1,949,235 exceeding goal by 94.92%.
  • Total click-thrus to LCRA Parks landing page from May 1, 2017, to August 15, 2017, were 6,159 exceeding goal by 23%.
Canoe at Lake Bastrop Standup paddle boarding Lake Bastrop LCRA Parks - Matagorda Bay