It’s a story of a guy from Oklahoma and a boisterous Brooklyn native. Even in business…Opposites attract.
Nearly 15 years ago, two travel marketing professionals met at a conference in Alabama. He in his boots and ball cap, and she with her larger than life Brooklyn accent, they were different in every way but one – they thought destinations weren’t being treated well by their agency partners.
For more than ten years, Joanne Vero and Cory Cart would talk, laugh and speculate about what would happen if destination marketing organizations had the chance to hire an agency partner who was different.
They imagined a world free of billable hours. One where a destination’s marketing partner makes regular trips to the destination instead of just offering strategies from afar. Little did they know what the future held, but when the stars aligned, they embarked on the journey of a lifetime.
We ARE A FULL-SERVICE DESTINATION MARKETING AGENCY
We look for the intrinsic value that makes your destination unique, then we distill this into a pitch that makes sense to journalists and potential visitors.
With traditional, digital and new media tactics, we get messages in front of target audiences likely to travel to your destination. ROI is our focus.
Social Media & Influencers
Social media is key for inspiring and helping visitors share the memories that create in your destination. We maximize engagement.
From focus groups to surveys and online forums to destination audits, we have the resources to conduct research in-house.
SEO gets a boost and visitors get inspired by content that engages the senses. We monitor to see what stories produce results.
Promo Events & Activations
From planning one for our clients to leveraging the media exposure of an existing event, we are not shy to roll our sleeves up to tell your story.
With an in-house photography team, we capture images that merge into your brand and tell a strong visual story.
Our in-house video production team can get your story told from beginning to end so it is cohesive with your brand narrative.
Web Design & Development
Websites are the central hub for your content, call to actions, and lead capturing programs. We build sites to generate leads.
We distill your destination's intrinsic value into a concise brand that will motivate visitors to book travel.
Visitor Guide Publishing
Our team can publish a traditional visitor guide or a lifestyle magazine that motivates visitors to consider your destination.
Targeted audiences produce higher margins, and when we can get in front of these audiences face-to-face, we’re all over it to share your narrative!
When emotions are high, we step in to manage crisis operations on-site or serve in the capacity of strategic counsel to protect your reputation.
Meet Our Team
Cory Cart, APRManaging Director
Boone ClemmonsManaging Director
Boone Clemmons is a Managing Director at H|DM. He possesses a rare mix of analytical research and creative talents. He is an expert in qualitative research and a guru behind the camera. His destination images have been paired with editorials in Architectural Digest, Travel+Leisure, USA Today, Forbes, British Airways’ website, as well as being featured in countless print ads. He worked with the City of Clearwater, Florida, to help develop marketing strategy so that potential visitors with physical challenges could find information to plan their own vacation and still explore the outdoors and one of America’s best beaches.
Before joining H|DM, Boone managed a $10 million dollar budget and supervised more than 80 people as a former university administrator at Tulane University. He is a member of the Professional Photographer Association of America. Boone has a Bachelor’s degree in Animal Science and a Master’s degree in International Agriculture from Oklahoma State University and is currently working towards a PhD in Education Leadership at the University of New Orleans.
Ophelia BattleNew Media & Creative Misfit
Ophelia Battle is the New Media Misfit for H|DM. She is responsible for content creation, social media strategy, creative development, and execution. Before joining H|DM, Ophelia worked to create systems of operations for nonprofit organizations, communication agencies, and commercial businesses. She designed strategic social media content calendars based on analytics and demographic research for multiple brands.
Ophelia has worked with clients like Birmingham Bar Foundation, Bittersweet Confections, City of Clearwater, GoRVing, Lower Colorado River Authority and New Orleans Plantation Country. Ophelia has a degree in Mass Communications and Graphic Design from Loyola University in New Orleans.
Kylie MillsPR Misfit
Kylie Mills is our Public Relations Misfit. At H|DM, Kylie manages client and media relations and works closely with the creative team to oversee accurate execution of marketing tactics, ensuring that they stay on deadline and within budget. Prior to joining H|DM, Kylie worked for the United States Congress and Monsanto Company. During this time, she was responsible for building and maintaining relationships with activists, constituents and key stakeholders, tracking positions on important issues, event coordination, and ensuring timely and accurate delivery of constituent requests.
She has worked with clients such as City of Clearwater, FFA (Formerly Future Farmers of America), New Mexico Tourism Department, New Orleans Plantation Country and the State Fair of Texas. Kylie is a member of the Public Relations Association of Louisiana, Southern Public Relations Federation, Junior League of New Orleans and graduated from Texas Tech University in 2012 with a degree in Agricultural Communications.