Speaking

H|DM’s team is often selected to speak at local, regional, and national tourism industry events. Additionally, we offer many hands-on marketing workshops and local stakeholder training programs. When you need an experienced team to help educate your members or local partners, reach out to H|DM, we’d love to discuss your needs.

 

Partial List of our Team’s Previous Speaking Engagements:
  • IABC Global Conference
  • PRSA Southeast District Conference
  • Southern Public Relations Federation Conference – two years
  • Georgia Governor’s Tourism Conference
  • Louisiana Lt. Governor’s Travel Summit
  • New Orleans LGBT Tourism Task Force
  • Ruth’s Chris All-agency Planning Meeting
  • Norman Meeting Market
  • Oklahoma Association of Electric Cooperatives State Conference
  • Society of Government Meeting Professionals
  • Oklahoma Community Institute
  • Oklahoma Agritourism Workshops (multiple locations)
  • Shreveport-Bossier City Convention & Tourism Bureau
  • Oklahoma Governor’s Conference on Tourism

 

Types of sessions:

Keynote – Keynotes motivate audiences, kick off the conversation at a large conference or help the conversation continue after the conference when delivered as a closing session.  Keynote sessions are designed to inform, entertain and help event planners increase the level of excitement amongst attendees at their marquee event.

Breakout Sessions – We create informational sessions on the latest PR and marketing trends, strategies and tactics.  Our team customizes them for your audiences and delivers them in an engaging format.  Breakout sessions are less hands-on and more informational utilizing research and case studies to illustrate the main takeaways.  Breakout sessions tend to last 45 minutes to 1 hour, but they are customized to fit your audience.

Workshops – Here we rollup our sleeves up and help workshop participants tackle numerous exercises after we presents informational modules on your selected PR or marketing topic.  Paying close attention to the balance of information and audience participation, often attendees in one of our workshops leave with an outline, first draft or clear idea of how they will craft their brand story, PR plan or next campaign.  Highly interactive, these sessions typically last from four hours up to two days depending on the program.


Keynote Session Topics:

Your destination only wins attention when you stop competing for awareness
Competing to win space for travel feature stories, clamoring to increase visitation numbers or chasing down tour operators and meeting planners to secure a booking shouldn’t feel like a never ending fight.  Through the use of personal success stories from more than 15 years experience as both a travel marketer and travel journalist, Cory outlines why it is okay to fight but not compete for the attention your destination deserves.  He helps you define the line between determination and desperation with your PR efforts.
In this session, you will discover:

  • How to properly differentiate and stop competing for stories and bookings.
  • The difference between competing for awareness and earning your share of attention.
  • Relationship building traits that help your team form sound partnerships.
  • Phrases and statements that will make journalists and planners stop listening and tips for cultivating ideas that will resonate.

Best suited for: conference opening or closing session, DMO staff retreats, industry meetings, team luncheons and more

 

7 things every tourism leader can learn from Will Rogers

Establishing yourself as local tourism industry experts is critical to the success of DMO teams, especially for those at the executive level.  Utilizing the wit and wisdom of “Oklahoma’s Favorite Son”, Will Rogers, and first-hand experiences gained from working in the tourism industry, Cory encourages DMO teams to exam their role as experts including how industry stakeholders perceive the quality of their work.  This presentation opens the door to self-reflection and critique yet inspires tourism leaders to learn more and create change within their organization.
In this session, you will discover:

  • How to establish yourself as a strategic counselor and build a strong board of directors.
  • The role of confidence and honesty in establishing yourself as a leader.
  • Why stakeholders might perceive you as a weak leader.
  • The value of being humble yet motivated.

Best suited for: conference opening or closing session, DMO staff retreats, industry meetings, team luncheons and more

***Can be customized to fit other non-profit or government teams who represent groups of outside stakeholders and operate under a board of advisers or directors


Breakout & Workshop Sessions

Engaging influencers to share your authentic story

Influencer campaigns are a key element of innovative communication plans. This session helps you find top influencers for your brand and outlines what you should expect from start to finish. Walk away with tips, research and recent case studies that will help you understand budgeting resources and establishing evaluation metrics for an influencer campaign.
In this session, you will discover:

  • Why research shows influencer campaigns are a niche discipline you must use.
  • How to identify influencers that are the correct fit for your organization’s message.
  • Effective strategies for working with a digital influencer, including budget and setting realistic expectations.
  • How to define evaluation metrics to determine the success of any influencer campaign.

Previously presented for: IABC Global Conference, Southern Public Relations Federation, TMS Family Travel Summit, Public Relations Association of Louisiana, and other innovative thinkers.

Best suited for: general conference sessions, conference breakout sessions, business breakfasts/lunch seminars, webinars, corporate marketing retreats, and others

 

“Good Guys” tell great stories: unleash the power of storytelling

Storytelling builds trust with target audiences and creates emotional bonds between an organization and its intended audience.  This session is designed to showcase proven techniques used to develop successful PR campaigns for national and global brands.  More often than not, PR practitioners complicate the process resulting in fragmented stories, but this session cuts through the clutter and offers a simple process suited for any PR or marketing professional.
In this session, you will discover:

  • The science behind why storytelling works.
  • Where to look so you can uncover stories that matter.
  • Key elements of story and plot structure for successful brand storytelling.
  • When and where to use storytelling to create emotional bonds with target audiences.

Previously presented for: Public Relations Association of Mississippi, TMS Family Travel Summit, and other innovative thinkers.

Best suited for: workshop, general conference sessions, conference breakout sessions, business breakfasts/lunch seminars, webinars, corporate marketing retreats, and others

 

The simple truth: how honest is your media relations campaign?
Travel journalists are overworked and news rooms are shrinking leaving us all to wonder how we get our travel stories placed.  And now our local stakeholders question our value and ability to promote a destination or attraction when they look at how social media and digital publications are impacting the PR industry.  This session fosters understanding of how to turn your media relations program upside down, formulate a pitching strategy that works, and how to report value for your efforts.
In this session, you will discover:

  • Why you should never write another press release and reasons why pitching media is working against you.
  • To approach media relations as a marathon not a sprint.
  • Why you need to stop counting clips and audience reach.
  • How to show the true value of your media relations program.

Best suited for: workshop, conference breakout sessions, business breakfasts/lunch seminars, webinars, corporate marketing retreats, and others

 

Don’t be tempted by the PIE: components of a sound PR plan
If you are not following the four-step RPIE process to plan your PR campaigns, you are likely wasting money, team effort, promoting the wrong message, and not reaching the audiences that matter most.  With so much to accomplish, PR communicators are quick to jump into PR campaigns without proper research and planning.  Using case studies from personal experiences on small and large campaigns, Cory outlines the complete process in an easy to understand format and illustrates how the process can be used on any size campaign.
In this session, you will discover:

  • How the RPIE process works and when to use it.
  • Which phases of the PR campaign planning process are the most important.
  • Why it’s essential to use RPIE, especially when on a budget.
  • How to report accurate campaign results and tips for using those results to influence future campaigns.

Best suited for: conference breakout sessions, business breakfasts/lunch seminars, webinars, corporate marketing retreats, and others

 

We all have bad days: thinking beyond a media crisis
Bad news travels fast.  In the event of a crisis, unwanted information can overwhelm and even cripple your team’s efforts to “set the record straight”. Add to that social media users, often uninformed, who begin sharing this information with and commenting on it to their friends and family. How do you get the media to listen to you? What do you say? Should you answer their questions?  Do you post something on social media?
In this session, you will discover:

  • When you should start planning for a crisis.
  • How to talk to journalists during a crisis.
  • Tips for handling a crisis in the age of social media.
  • Why getting trapped in the “now” can hurt you worse in the future.

Best suited for: workshops, conference breakout sessions, business breakfasts/lunch seminars, webinars, corporate marketing retreats, and others

 

Multigenerational travelers: the fastest growing trend in travel and how to capture their attention
Millennials are a big market.  But, are you currently targeting the fastest growing demographic in the tourism industry?  Anyone working with a travel, tourism or hospitality related business should be targeting the multigenerational traveler.  Not only are they taking more vacations per year than the average traveler, but they are spending more too.  Tourism marketing professional, Cory Cart, gives you marketing and PR tips so your destination fully captures the power of this trend.
In this session you will discover:

  • Who makes up the multigenerational travel market.
  • What amenities are multigenerational travelers seeking in a destination.
  • How to use traditional and social media to harness the spending power of this market.
  • Journalists who are looking for multigenerational stories and what angles resonate with each.

Best suited for: conference breakout sessions, business breakfasts/lunch seminars, webinars, corporate marketing retreats, and others

 

Positioning your brand story – it’s all about the visuals

Boone Clemmons specializes in visuals for travel destinations and helping them integrate stories into their brand narrative.  Learn about tools and tricks he has used to successfully work with brands such as GoRVing, New Orleans Plantation Country, Clearwater Beach, and many outdoor adventure journalists. From video and photo examples, you’ll discover how he captured strong visuals that help her tell his client’s stories of adventure. In this presentation you will discover:

  • Elements of a good video story
  • Tips for planning a good video and photo shoot
  • Equipment recommendations that might allow you to do your own video work
  • How to best collaborate with an outside photographer/videographer

Best suited for: conference breakout sessions, business breakfasts/lunch seminars, webinars, corporate marketing retreats, and others