NATIONAL PR CAMPAIGN

  • Client New Mexico Tourism Department
  • Project Date January 2019
  • Type of Project Public Relations

As of February 5, 2019, H|DM has earned more than $1 million dollars worth of media coverage for the State of New Mexico. This was achieved through a wide variety of PR tactics including:

  • Strategic PR plan outlining pitching angles and press trip options available to offer journalists
  • Comprehensive target media list
  • Media mission in NYC
  • Media event hosted during New York Times Travel Show
  • Hosting seven travel journalists on-site in various regions of New Mexico
  • Proactive pitching of 36 journalists
  • Daily media monitoring
  • Responding to requests from HARO (Help-a-Reporter-Out)
  • Planning and attending International Media Market – NYC to pitch journalists
  • Planning and attending Travel Media Showcase to pitch journalists
  • Occasional conversion of pitches to blog posts
  • Management of media contact database
  • Twice monthly status calls
  • Two strategic planning meetings annually
  • Attendance at state tourism conference
  • On-going maintenance of pitching log
  • Evaluation of media clips

Based on our PR strategy, New Mexico Tourism Department realized coverage from the following outlets:

  • Architectural Digest
  • The Washington Post
  • AFAR
  • Dallas Voice
  • Fox News
  • Travel+Leisure
  • Food & Wine
  • Rolling Stone
  • Southern Living
  • Tampa Bay Times
  • USA Today
  • U.S. News & World Report
  • Travelocity blog
  • Chicago Tribune
  • Orlando Sentinel
  • And many more…
New Mexico - HUB Destination Marketing Apache Crown Dancers - Gallup, New Mexico - Photo by Boone Clemmons Fly Fishing in Farmington, New Mexico - Photo by Boone Clemmons Gallup, New Mexico - By Boone Clemmons Farmington, New Mexico - Photo by Boone Clemmons/HUB Destination Marketing Gallup, NM