INTEGRATED GROUP TOUR CAMPAIGN

  • Client New Orleans Plantation Country
  • Project Date October 2018
  • Type of Project Advertising

Challenge

New Orleans Plantation Country asked H|DM to help increase group travel opportunities for their sales team.

Solution

We formed a partnership with Group Travel Leader and worked to build a package that included a year-long plan for print advertising, digital advertising, added-value editorial, a sales FAM with 10 group tour operators, e-mail marketing, and more.

Results

On the first day of the sales FAM, two tour operators verbally confirmed tours to the River Parishes region. Within the first six months, nearly 1,000 room nights had already been booked as a direct result of the sales FAM.  This surge in room nights created a 414.25% ROI on the services and media costs they charged H|DM to perform on their behalf.